How it works
A structured way to think about your founder case.
We work in the order that matters: understand the business, find the weaknesses, build the strategy, then prepare you to explain it.
01 — DISCOVER
We understand your idea, founder background, market and goals.
02 — DIAGNOSE
We identify weaknesses across innovation, viability, scalability and founder fit.
03 — BUILD
We develop the business strategy, evidence and supporting materials.
04 — PREPARE
We help you communicate your business clearly and confidently.
What we examine
Innovation, viability, scalability — and you.
These are the dimensions your business case has to hold up across.
01 — INNOVATION
Is there a genuine, original opportunity?
- The problem
- The customer
- The innovation
- Competitive advantage
- Differentiation
- Why the opportunity matters
02 — VIABILITY
Can this business realistically work?
- Business model
- Target market
- Customer acquisition
- Pricing
- Resources
- Financial assumptions
- Founder capability
03 — SCALABILITY
Can this become a meaningful, growing business?
- Growth strategy
- Hiring
- UK expansion
- International expansion
- Technology and product development
- Partnerships
- Long-term opportunity
Founder fit
Can you credibly demonstrate that you have the knowledge, skills and experience to build this business?
Boundaries
What this is, and what it isn't.
Founder Compass provides business strategy, startup planning and founder preparation. It is not regulated immigration or legal advice, and endorsement decisions rest with approved endorsing bodies.
Start the Founder Assessment
Sixty minutes on your idea, your market and your founder story — followed by a written Founder Readiness Summary. If the business case isn't ready, you'll hear that first.